Friday, June 10, 2005

Branding Gone Awry

Guess who is getting his own line of slot machines... go ahead, GUESS! I DARE YA! No, not your's truly. It is, in fact, that ICON of gambling, the veritable sultan of slot Andre Agassi.

I'll wait while you all finish scratching your heads.

Why does a somewhat-over-the-hill tennis pro get his own slot machine? I really couldn't tell you, other than the fact that a percentage of the proceeds are going to his charitable organization. That idea has legs, even if Andre doesn't. The thing that really gets me is this quote from the original press release:

Aristocrat Technologies, a subsidiary of Australia-based Aristocrat Leisure Ltd., spent more than a year developing the game.

A YEAR?!?!? It took them a YEAR to come up with reels featuring tennis balls, rackets and a picture of Agassi's face? I'm am definitely in the wrong business, folks. Exploiting the image of vain, aging athletes sounds like a really promising career.


Post a Comment

<< Home